Course Summary

SEO Basics for Beginners

Introduction

Introduction to SEO for Beginners

SEO 101

What is SEO and Why is it so important?
How Do Search Engines Work?
How Search Engines Provide Answers
How People Use Search Engines
Google Isn't The Only Search Engine
Busting The Biggest SEO Myths
User Experience
Using The SEO Audit Worksheet
Recommended Reading - SEO 101

Keywords

What Are Keywords?
The Link Between Keywords And Ideal Clients
Intent Based Keywords
Long Tail Keywords
Latent Semantic Indexing (LSI)
How To Do Keyword Research
Downloads - Keywords
Recommended Reading - Keywords
Recommended Tools - Keywords

Development, Design, And Content

How To Optimise A Blog Post
The Basics of SEO in Web Development & Design
SSL
Backlinks
How Content Affects Your Search Engine Ranking
Downloads - Development

SEO Metrics

How To Track, Measure And Analyse SEO Metrics
Downloads - Metrics
Recommended Reading - Metrics